Years Beer

Full Shopify Build Launches Non-Alcoholic Beer Brand

Years Beer is a non-alcoholic beer brand founded by comedian John Mulaney, offering premium NA craft brews through a direct-to-consumer Shopify storefront with a membership-driven loyalty program.

On time: October 1 launch
2 days: PDP before launch
3: Developers in parallel

Company: Years Beer
Industry: Food & Beverage
Website: yearsbeer.com

Their Need

A complete Shopify storefront built from the ground up for a new non-alcoholic beer brand
Membership program functionality for their Years Club loyalty offering
Subscription integration for recurring beer deliveries
Email and SMS marketing flows live at launch -- not bolted on after

The Timeline

PDP development was completed just two days before the October 1 launch -- no room for delays
Three developers working in parallel branches that all had to merge cleanly into the production theme

What We Built

Full Shopify storefront on Horizon theme -- homepage, PDP, collection pages, cart, and footer
Years Club membership functionality for loyalty and exclusive access
Subscribfy integration for recurring subscription orders
Alia pop-up integration for email and SMS capture
Email and SMS marketing flows via Insendo -- live at launch
About Us page, merchandise collections, and brand storytelling pages
Post-launch: new homepage redesign (January 2026)

Three developers, parallel branches, a two-day PDP window, and a hard launch date. We shipped on October 1 with email and SMS flows firing from day one. No delays, no excuses.