Conversion Clarity System™

Turn the traffic you already pay for into more revenue.

A structured conversion program for Shopify brands spending $10k–$100k a month on paid traffic. Research first, tests second, compounding wins after that.

The system

Five steps, run in order, every month.

Most CRO is a pile of untested opinions. The Conversion Clarity System is a sequence — each step earns the next.

Metric on Fire

Before designing a single test, we find the funnel step furthest below benchmark — then aim 70–90% of testing volume there for 90 days.

The four steps we measure:
  • Landing → Product View
  • Product View → Add to Cart
  • Add to Cart → Begin Checkout
  • Begin Checkout → Purchase
70–90% of volume on one step
90-day focus window
Find your Metric on Fire
Top Shopify CRO Agency Conversion Rate Optimization 2025 12 08 At 11.41.22 PM
Weston Table design and UX work

Audit-level wins, first two weeks

We ship the obvious fixes before designing a test matrix. No point A/B testing a page with a broken cart.

Typical early wins:
  • Cart recovery: extend email sequences, add SMS in the first hour
  • PDP trust signals: reviews, shipping, returns and payment logos near the buy button
  • Checkout friction: the median store runs 11 fields, high performers run 6
Start with an audit

Frequently asked questions

Who is this for?

Shopify brands doing $1M–$20M a year who are actively spending $10k–$100k a month on paid traffic. Below that spend there usually is not enough traffic to reach significance on tests.

What do you measure?

ARPU is the north-star metric — sales minus returns and discounts, multiplied by LTV, divided by unique users. RPV, AOV and conversion rate are the drivers underneath it. ARPU beats raw RPV because it accounts for returns and rewards LTV-positive changes.

How many tests do you run?

Three to four a month, run through Intelligems or Shoplift. Velocity matters more than any single test, but only once the research says where to point it.

How is this different from a generic CRO retainer?

Most retainers test whatever is top of mind. We diagnose which funnel step is furthest below benchmark first, then concentrate testing there. It is the difference between activity and progress.

Let’s fuel your next stage of growth.

We diagnose before we prescribe. Share your goals and our senior team will put together a tailored plan — Shopify builds, migrations, SEO, CRO and retention, all handled in-house.

Typically replies within 1 day

“Reliable, communicative, and always follows through. They keep things organized and move fast when it counts.”
Carolina R. · Director of Marketing, RobinCompany Logo
  • 6 yrsEmbedded partner
  • $100KMonthly revenue
  • 10,000+Products migrated
  • +7.17%Revenue per visitor
Trusted by fast-growing D2C brands
  • Big Moods
  • Buddy & Co
  • Aporla
  • Duo Toothpaste
  • True Classic
  • Caitlin Wilson
  • Contenders Clothing
  • Robin
  • Fathead
  • Dutch Boot Collector
  • Shamma Sandals
  • Compression Sale