Klaviyo is the standard for Shopify email and SMS marketing. It handles welcome series, abandoned cart flows, post-purchase sequences, and customer winback campaigns out of the box.
The segmentation engine lets you build audiences based on purchase behavior, predictive LTV, and product-specific activity. Deep Shopify integration means your customer data stays accurate and your flows trigger reliably.
Most serious Shopify brands run Klaviyo. The question is usually whether it's configured well - not whether to use it.
