Case Study
Henry Duvall
Multi-Year Dev Partnership Powers Custom Features for Children's Clothing Brand
Henry Duvall is a children's clothing brand offering heirloom-quality essentials and special occasion pieces, known for personalized monogramming and a curated, Southern-inspired aesthetic.
- 3+ yrs
- Embedded dev team
- 2022
- Partner since
What They Needed
- A long-term Shopify development partner who could handle ongoing feature builds without the overhead of managing a full-time developer
- Custom monogram functionality using Hulk Product Options -- a core part of their brand experience
- Pre-order capability for limited-run and seasonal collections
- Klaviyo email marketing integration and SEO improvements to drive organic traffic
- A VIP loyalty program to reward repeat customers with early access and exclusive perks
The Complexity
- Pre-order functionality required careful metafield logic -- backorder dates needed to display regardless of inventory status, not just when out of stock
- VIP loyalty program evaluation required comparing Yotpo and Smile.io across feature set, pricing, and integration depth
- New Customer Accounts architecture limited app extension access -- certain features weren't available via theme code and required direct app support
Our Response
- Built and maintained the Hulk App monogram customization feature -- a signature part of the Henry Duvall shopping experience
- Developed pre-order functionality with smart backorder date display logic tied to product metafields
- Shipped a new PDP cross-sell feature to increase average order value
- Integrated Klaviyo for email marketing and built out SEO improvements across the site
- Researched and scoped VIP loyalty program options (Yotpo vs Smile.io) for exclusive early-access products and rewards
- Resolved collection page issues, password reset email bugs, and ongoing maintenance requests
An active partnership since 2022 -- we handle the technical roadmap so the brand can focus on product and community.
Partners
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