Weston Table

Four-Year Partnership Delivers ADA Compliance and a Complete Theme Overhaul

Weston Table is a premium home entertaining and tableware brand offering a curated collection of heirloom-quality dinnerware, serveware, barware, textiles, and home accents sourced from artisans around the world.

company

Weston Table

INDUSTRY

Home Decor

website

westontable.com

What They Needed

A long-term Shopify development partner who could handle ongoing feature work without micromanagement
Full WCAG 2.1 AA accessibility compliance in response to two formal ADA lawsuits
A modernized theme that could support new product features, loyalty integrations, and seasonal refreshes
Yotpo Rewards integration and 1% for the Planet sustainability badge

The Obstacles

Two formal ADA lawsuits filed within months of each other -- one targeting WCAG compliance, the other focused on screen reader and keyboard navigation
An external accessibility auditor introduced regressions that broke collection grids, removed alt text site-wide, and deleted article content
All fixes had to be completed and merged into the Spring 2026 theme before a hard launch deadline

Our Response

Full ADA remediation across both lawsuits -- WCAG compliance, screen reader support, ARIA labeling, focus states, and keyboard navigation
Audited and reversed regressions caused by a third-party accessibility vendor before they reached production
Spring 2026 theme launched live on schedule -- February 17, 2026
Yotpo Rewards loyalty program and 1% for the Planet integration built and deployed
Tablescape product feature with metafield-based collection filtering
Schema markup, SEO improvements, and ongoing code optimization
Post-launch: custom font implementation, gift engraving feature, and pre-order app migration

Four years in, this is one of Fifth Effect's most active engagements. From legal compliance emergencies to seasonal launches, we operate as an extension of the Weston Table team -- not a vendor they have to manage.

We could not imagine a better partnership!

Tess Richman

Vice President, Weston Table

25%

Increase in conversion rate

15%

Increase in pages per session

Services

ADA & Accessibility Audits & Compliance

Advanced Shopify Functions

Analytics Audits & Storefront Performance Reporting

Checkout & Customer Accounts Extensibility

Conversion Rate Optimization (CRO) & A/B Testing

Custom Shopify & Shopify Plus Development

Customer Feedback Program

IT & Infrastructure Support

Support & Maintenance

Quantitative and Qualitative Analysis

Recurring Revenue & Loyalty

Shopify App Development

Shopify Theme Customizations

Technical SEO & GEO/AEO

User Journey Mapping & Funnel Analysis

Workflow & Task Automation

Partners

Four-Year Partnership Delivers ADA Compliance and a Complete Theme Overhaul

What They Needed

The Obstacles

Our Response

Built for Fast-Moving Brands.