- Custom PDP design focused on storytelling and product photography to drive purchase confidence
- Full homepage redesign launched February 2026 to reflect expanded product lines and brand evolution
- Navigation A/B test via Intelligems to optimize product discovery
- Hero bar text A/B testing for messaging optimization
- Full-page bundle builder for curated gift sets and product combos
- Rebuy smart cart integration for cross-selling at checkout
- Editorial subpage for brand storytelling and content marketing
Double Neat went from no online revenue to 6-figure months within eight months of launch. The store continues to grow with active A/B testing, new product lines including whiskey-infused coffee pods, and a strategic partnership with Bottle Nexus for licensed bourbon brand e-commerce.