Well Appointed House

10,000-Product Migration Powers Three Years of Growth

The Well Appointed House is a luxury home furnishings retailer offering an extensive catalog of over 10,000 products including furniture, lighting, rugs, bedding, tabletop, decor, and outdoor living pieces curated around elevated traditional and coastal-inspired aesthetics.

company

Well Appointed House

INDUSTRY

Home & Luxury

website

wellappointedhouse.com

The Starting Point

A complete platform migration from Magento to Shopify for a catalog of 10,000+ products
Ongoing development support for SEO, site speed, and conversion optimization post-migration
Search functionality that could handle a large, diverse product catalog without returning irrelevant results
Blog content migration and ongoing content infrastructure

The Challenges

Bot traffic from AWS/Ashburn causing severely inflated bounce rates -- required Cloudflare custom rules and ongoing fine-tuning
7,000+ broken links generating 404 errors, with the existing SEO tool's auto-redirect failing
Theme architecture too outdated for JavaScript optimization -- a full theme rebuild was the only structural fix
Shopify's semantic search returning unrelated AI-interpreted results for a product catalog that needed precision

Our Approach

Full Magento-to-Shopify migration -- 10,000+ products, blog content, and URL redirects
Site speed audit identifying outdated JS bundling as the root cause and recommending a structural theme fix
Avada SEO Suite review covering collection meta descriptions, structured data, and 7,000+ redirect mappings
Cloudflare bot traffic filtering with custom rules for AWS traffic, geographic blocks, and JavaScript detection
Search optimization using Shopify Search & Discover synonyms and evaluation of Prefix Box as a replacement
Hulk Product Options migration to a new discount method
Conditional free shipping messaging and tariff surcharge feature scoping

The engagement ran for three-plus years post-migration, covering everything from SEO and analytics to bot mitigation and app integrations. When the client transitioned to a new developer, we provided a full handoff summary to ensure continuity.

10,000+

Products migrated from Magento to Shopify

3+

Years as ongoing development partner

Services

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