Case Study
Big Moods
A/B Testing Program Drives 7% RPV Lift and 38% Mobile Conversion Gain
Big Moods is an American-made sticker and greeting card company based in Warren, Michigan, offering a library of over 5,000 waterproof vinyl sticker designs across humor, mental health, nature, and pop culture, with new releases every month.
- +7.17%
- Revenue per visitor
- +38%
- Mobile conversion
- 2 yrs
- A/B testing programme
Their Need
- A structured CRO program to systematically improve conversion rate and revenue per visitor
- A/B testing expertise to validate design and UX changes before rolling them out site-wide
- Product page and cart flow optimization for a high-traffic sticker and gift products store
- Migration from Convert.com to Intelligems as their testing platform matured
How We Tested
- EXP-03: PDP layout relocation + add-to-cart button redesign -- clear winner with +7.17% RPV, +7.57% CVR, and +12.69% average products per visitor. Implemented site-wide.
- EXP-04: Cart progress bar UI test -- surfaced conflicting CVR vs RPV signals, informing next iteration
- EXP-05: Cart UI iteration -- +38% CVR, +36% revenue per session, +38% products per session on mobile at interim check
- Candle PDP optimization with metafield migration and USP copy updates
- SellEasy app setup for cross-selling and upselling
- Site speed investigation identifying Klaviyo popup as the largest contentful paint bottleneck
Every test followed a clear hypothesis, ran to statistical significance, and informed the next experiment. Winners were implemented immediately. Inconclusive results were iterated on -- not discarded.
+7.17%
Revenue per visitor lift from PDP redesign
+38%
Mobile conversion rate increase from cart optimization
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