Big Moods

A/B Testing Program Drives 7% RPV Lift and 38% Mobile Conversion Gain

Big Moods is an American-made sticker and greeting card company based in Warren, Michigan, offering a library of over 5,000 waterproof vinyl sticker designs across humor, mental health, nature, and pop culture, with new releases every month.

company

Big Moods

INDUSTRY

Consumer Goods

website

bigmoods.com

Their Need

A structured CRO program to systematically improve conversion rate and revenue per visitor
A/B testing expertise to validate design and UX changes before rolling them out site-wide
Product page and cart flow optimization for a high-traffic sticker and gift products store
Migration from Convert.com to Intelligems as their testing platform matured

How We Tested

EXP-03: PDP layout relocation + add-to-cart button redesign -- clear winner with +7.17% RPV, +7.57% CVR, and +12.69% average products per visitor. Implemented site-wide.
EXP-04: Cart progress bar UI test -- surfaced conflicting CVR vs RPV signals, informing next iteration
EXP-05: Cart UI iteration -- +38% CVR, +36% revenue per session, +38% products per session on mobile at interim check
Candle PDP optimization with metafield migration and USP copy updates
SellEasy app setup for cross-selling and upselling
Site speed investigation identifying Klaviyo popup as the largest contentful paint bottleneck

Every test followed a clear hypothesis, ran to statistical significance, and informed the next experiment. Winners were implemented immediately. Inconclusive results were iterated on -- not discarded.

+7.17%

Revenue per visitor lift from PDP redesign

+38%

Mobile conversion rate increase from cart optimization

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