Case Study
SassaNova

Ongoing Shopify Development Keeps Boutique Fashion Brand Moving Fast

SassaNova is a boutique fashion and lifestyle destination based in Washington, D.C., curating designer clothing, shoes, and accessories with a focus on personal style and discovery.
company
SassaNova
INDUSTRY
Fashion & Apparel

Their Need

  • A reliable Shopify development partner to handle ongoing feature requests without delays or back-and-forth
  • Homepage enhancements -- new sections, editorial content, and layout improvements
  • Wishlist functionality so customers could save and return to products they love
  • Klaviyo back-in-stock notifications to recapture demand on sold-out items
  • Custom product tagging to highlight new designer arrivals and seasonal collections

What We Built

  • Built custom homepage sections including an editorial styling feature that bridges content and commerce
  • Installed and configured Swym Wishlist -- heart icon in header, wishlist on PDPs, collection pages, and customer accounts
  • Set up Klaviyo back-in-stock notifications to automatically re-engage customers when popular items return
  • Developed a custom product tag system for new designer and seasonal callouts across collections
  • Updated navigation menus and resolved responsive sizing issues on product upsell sections
  • Handled pre-launch revisions and ongoing maintenance to keep the store sharp between buying seasons

An active partnership maintained into 2026 -- SassaNova gets the same embedded development experience as brands ten times their size.

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