Case Study
Pure Salt Interiors
Theme Launch, ERP Integration, and Email Migration for Luxury Furniture Brand
Pure Salt Interiors is a luxury home furnishings and interior design brand offering curated furniture, lighting, and decor with a California-coastal aesthetic, serving both retail customers and the design trade.
- 2
- Theme launches
- 0
- Downtime on migration
- 4
- Delivery templates
The Brief
- A complete site refresh followed by a Symmetry theme launch with updated typography, navigation spacing, and announcement bar styling
- NetSuite ERP integration for pre-order management and product dimension metafield sync
- Migration from Klaviyo to Shopify Email -- active campaigns needed seamless transition
- Builder.io landing page development for marketing campaigns
- Ongoing feature work: drapery quiz calculator, FAQ pages, product detail accordion tabs, and delivery email templates
The Constraints
- NetSuite dimension sync wasn't populating for products without variants -- required deep investigation into the ERP-Shopify data pipeline
- Delivery email templates needed conditional logic for Metropolitan (local delivery) vs standard carriers -- four templates, each with different branding and routing rules
- Theme launch revision requests were initially vague, requiring multiple clarification rounds to nail down exact navigation and typography changes
How We Delivered
- Shipped two major theme projects -- a full site refresh and the Symmetry launch with refined fonts, tag weights, nav letter-spacing, and announcement bar spacing
- Built and debugged the NetSuite pre-order integration, resolving product dimension sync issues for variant-less products
- Executed a clean migration from Klaviyo to Shopify Email with zero downtime on active campaigns
- Developed Builder.io landing pages for marketing flexibility outside the core theme
- Created four custom delivery email templates with Metropolitan conditional logic and updated branding
- Built a drapery quiz calculator, trade/partner FAQ pages, and product detail accordion tabs with conditional metafield display
A multi-year partnership spanning two complete theme deliveries, ERP integration, and an email platform migration -- all managed as a seamless extension of the Pure Salt team.
Partners
Ready to work with us?
Tell us what’s slowing your storefront down. We’ll tell you what we’d do about it.