CompressionSale

Four-Year Partnership Manages Complex Catalog and International Expansion

CompressionSale is one of the largest online retailers of medical compression garments, carrying brands like Jobst, Sigvaris, Juzo, and Truform for customers managing circulatory health conditions.

company

CompressionSale

INDUSTRY

Health & Medical

website

compressionsale.com

What They Needed

A complete site redesign to modernize the shopping experience for a complex, multi-brand product catalog
ERP scoping and integration planning for inventory and order management
A/B testing infrastructure -- migration from Google Optimize to Convert.com
International expansion via Shopify Markets Pro, including compliance and SEO considerations
Ongoing catalog management across five major compression garment brands with thousands of overlapping SKUs

The Scale

1,224+ duplicate products identified across Sigvaris catalog alone -- bulk cleanup required Matrixify imports with careful variant ID preservation to avoid breaking existing orders
Migrating thank-you page tracking to Shopify Customer Events broke smaller ad platforms (Bing, Rakuten, ShopperApproved) that hadn't adopted the new method
Markets Pro to Passport migration was paused due to HS code duplication concerns that could damage international SEO rankings
Five brand hierarchies (Jobst/Essity, Sigvaris, Juzo, Reliefwear, Truform) each with their own catalog structure, subcategories, and update cadence

Our Approach

Executed a full site redesign that modernized the storefront while preserving the complex product taxonomy across five brands
Managed Sigvaris catalog cleanup -- identified and resolved 1,224+ duplicate products via Matrixify bulk import with variant ID preservation
Coordinated full Juzo and Jobst/Essity catalog uploads and subcategory audits
Migrated A/B testing from Google Optimize to Convert.com and completed the GA4/GTM transition
Managed Shopify Markets Pro for international sales, then scoped the Passport migration when requirements changed
Migrated affiliate tracking from Rakuten to Impact, cleaning up legacy code
Set up Loop Returns with QR code documentation for the customer service team
Updated logo to SVG across storefront and checkout, connected GitHub, and began Checkout Extensibility migration planning

One of Fifth Effect's earliest clients -- task 5E-16 was among the first we ever created. Over four years, we operated as the brand's embedded dev team across redesigns, catalog management, analytics migrations, and international expansion.

Four-Year Partnership Manages Complex Catalog and International Expansion

What They Needed

The Scale

Our Approach

Built for Fast-Moving Brands.