Case Study
CompressionSale
Four-Year Partnership Manages Complex Catalog and International Expansion
CompressionSale is one of the largest online retailers of medical compression garments, carrying brands like Jobst, Sigvaris, Juzo, and Truform for customers managing circulatory health conditions.
- 1,224+
- Duplicate SKUs resolved
- 4 yrs
- Embedded dev team
- 5
- Brand catalogues
What They Needed
- A complete site redesign to modernize the shopping experience for a complex, multi-brand product catalog
- ERP scoping and integration planning for inventory and order management
- A/B testing infrastructure -- migration from Google Optimize to Convert.com
- International expansion via Shopify Markets Pro, including compliance and SEO considerations
- Ongoing catalog management across five major compression garment brands with thousands of overlapping SKUs
The Scale
- 1,224+ duplicate products identified across Sigvaris catalog alone -- bulk cleanup required Matrixify imports with careful variant ID preservation to avoid breaking existing orders
- Migrating thank-you page tracking to Shopify Customer Events broke smaller ad platforms (Bing, Rakuten, ShopperApproved) that hadn't adopted the new method
- Markets Pro to Passport migration was paused due to HS code duplication concerns that could damage international SEO rankings
- Five brand hierarchies (Jobst/Essity, Sigvaris, Juzo, Reliefwear, Truform) each with their own catalog structure, subcategories, and update cadence
Our Approach
- Executed a full site redesign that modernized the storefront while preserving the complex product taxonomy across five brands
- Managed Sigvaris catalog cleanup -- identified and resolved 1,224+ duplicate products via Matrixify bulk import with variant ID preservation
- Coordinated full Juzo and Jobst/Essity catalog uploads and subcategory audits
- Migrated A/B testing from Google Optimize to Convert.com and completed the GA4/GTM transition
- Managed Shopify Markets Pro for international sales, then scoped the Passport migration when requirements changed
- Migrated affiliate tracking from Rakuten to Impact, cleaning up legacy code
- Set up Loop Returns with QR code documentation for the customer service team
- Updated logo to SVG across storefront and checkout, connected GitHub, and began Checkout Extensibility migration planning
One of Fifth Effect's earliest clients -- task 5E-16 was among the first we ever created. Over four years, we operated as the brand's embedded dev team across redesigns, catalog management, analytics migrations, and international expansion.
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