Duo Toothpaste

Custom Subscription and Bundle Infrastructure for DTC Dental Care Brand

Duo is a direct-to-consumer dental care brand offering premium toothpaste formulations designed for daily routines, with a focus on subscription convenience and curated bundle options.

company

Duo Toothpaste

INDUSTRY

Health & Personal Care

website

duotoothpaste.com

Their Need

Skio subscription app integration to power recurring orders and subscriber management
Custom bundle product pages with a picker interface -- allowing customers to build their own toothpaste sets
A dedicated Subscribe & Save landing page to drive subscription conversions from paid traffic
Cart drawer improvements and mobile UX refinements across the product grid

What We Built

Integrated Skio subscriptions across the store -- subscription option defaulted on bundle PDPs to prioritize recurring revenue over one-time purchases
Built a custom bundle picker with nested carousel implementation for the Subscribe & Save page -- technically complex slider-within-slider UX
Developed the full Subscribe & Save landing page from Figma design handoff through launch
Built a Shop All page and improved the cart drawer experience
Resolved Safari/iOS-specific display bugs in the nested carousel that only appeared in live testing
Implemented mobile product grid behavior -- converting hover image reveals to scroll-based interactions for touch devices

Subscribe & Save page launched February 2025. The nested carousel implementation pushed into advanced territory -- custom slider logic, cross-browser testing, and touch-device behavior handling.

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