Case Study
Duo Toothpaste
Custom Subscription and Bundle Infrastructure for DTC Dental Care Brand
Duo is a direct-to-consumer dental care brand offering premium toothpaste formulations designed for daily routines, with a focus on subscription convenience and curated bundle options.
Their Need
- Skio subscription app integration to power recurring orders and subscriber management
- Custom bundle product pages with a picker interface -- allowing customers to build their own toothpaste sets
- A dedicated Subscribe & Save landing page to drive subscription conversions from paid traffic
- Cart drawer improvements and mobile UX refinements across the product grid
What We Built
- Integrated Skio subscriptions across the store -- subscription option defaulted on bundle PDPs to prioritize recurring revenue over one-time purchases
- Built a custom bundle picker with nested carousel implementation for the Subscribe & Save page -- technically complex slider-within-slider UX
- Developed the full Subscribe & Save landing page from Figma design handoff through launch
- Built a Shop All page and improved the cart drawer experience
- Resolved Safari/iOS-specific display bugs in the nested carousel that only appeared in live testing
- Implemented mobile product grid behavior -- converting hover image reveals to scroll-based interactions for touch devices
Subscribe & Save page launched February 2025. The nested carousel implementation pushed into advanced territory -- custom slider logic, cross-browser testing, and touch-device behavior handling.
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