Caitlin Wilson

Multi-Year Development Support for a Leading Home Textiles Brand

Caitlin Wilson is a design-driven home textiles and decor brand offering curated collections of rugs, pillows, wallpaper, fabrics, furniture, and decorative objects with a signature focus on bold color and pattern.

company

Caitlin Wilson

INDUSTRY

Home Decor & Furniture

website

caitlinwilson.com

Their Need

Reliable ongoing Shopify development while a full redesign was being built by a separate team
App integrations -- Zendesk, Affirm BNPL, and Instagram feed -- without disrupting the live store
SEO fixes for blog URLs, 404 errors, and 500 errors that were hurting organic traffic
Quick-turn feature work like pre-order styling, sold-out labels, and seasonal navigation updates

Our Response

Zendesk widget integration for customer support
Affirm buy-now-pay-later integration for high-ticket items
Instafeed app integration for social proof on the storefront
Blog page improvements and SEO URL structure fixes
Pre-order app button styling and sold-out product tag/label features
Holiday collection logo placement in navigation
Footer welcome offer update and 404/500 error resolution

We operated alongside a parallel redesign team, handling all live-store development without stepping on each other's work. Every update shipped without downtime or conflicts.

Services

Custom Shopify & Shopify Plus Development

Support & Maintenance

Quantitative and Qualitative Analysis

Recurring Revenue & Loyalty

Shopify Theme Customizations

Site Speed Improvements

User Experience Design

Quality Assurance

Tech/App Stack Evaluation & Consolidation

Partners

Built for Fast-Moving Brands.

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