Case Study
Caitlin Wilson
Multi-Year Development Support for a Leading Home Textiles Brand
Caitlin Wilson is a design-driven home textiles and decor brand offering curated collections of rugs, pillows, wallpaper, fabrics, furniture, and decorative objects with a signature focus on bold color and pattern.
- 0
- Downtime, live store
- 3
- App integrations
Their Need
- Reliable ongoing Shopify development while a full redesign was being built by a separate team
- App integrations -- Zendesk, Affirm BNPL, and Instagram feed -- without disrupting the live store
- SEO fixes for blog URLs, 404 errors, and 500 errors that were hurting organic traffic
- Quick-turn feature work like pre-order styling, sold-out labels, and seasonal navigation updates
Our Response
- Zendesk widget integration for customer support
- Affirm buy-now-pay-later integration for high-ticket items
- Instafeed app integration for social proof on the storefront
- Blog page improvements and SEO URL structure fixes
- Pre-order app button styling and sold-out product tag/label features
- Holiday collection logo placement in navigation
- Footer welcome offer update and 404/500 error resolution
We operated alongside a parallel redesign team, handling all live-store development without stepping on each other's work. Every update shipped without downtime or conflicts.
Services
Custom Shopify & Shopify Plus Development
Support & Maintenance
Quantitative and Qualitative Analysis
Recurring Revenue & Loyalty
Shopify Theme Customizations
Site Speed Improvements
User Experience Design
Quality Assurance
Tech/App Stack Evaluation & Consolidation
Partners
Ready to work with us?
Tell us what’s slowing your storefront down. We’ll tell you what we’d do about it.